Nick Babich

Creating a virtual 3D environmentThe metaverse will be primarily driven through virtual worlds and virtual objects in it. It will be a three-dimensional environment wherein users and businesses can participate in a wide variety of experiences. Previously we’ve discussed how to design a digital avatar for virtual space and

Designing interactions in virtual spaceMetaverse will be the most complex digital platform humans have ever built. But technical complexity of this platform is only one side of the coin, and another side is how well the interaction in this space will be designed. Creating intuitive interactions with the virtual world

Creating user avatars for the virtual spaceWhen it comes to creating virtual worlds, its equally important to design 3D enviornment that allows immersive interactions, and realistic repreesentation of human beings. Personal avatars are an essential part of the future of virtual communication. Avatars are going to be the way we

Infinite redesign loop is one of the hardest traps in the digital product design process. Unlike a physical product with a finite workflow, the process of app design is never-ending. It’s always tempting to introduce change to make the experience better. In this article, we will discuss how to

UX metrics are the indicators that show whether your product design strategy is working or not. They also allow you to track design changes over time and see how your product performs in dynamics. The number of UX metrics is ever-growing and questions like “What metrics are the most valuable

“What features should we add to our new product?” is the foundational question in product design. The feature set is a result of marring user needs with business goals. At the same time, we all know that the more features we add, the more complicated and expensive the product becomes.

Design starts with an idea. But how do we design an idea? Most of the time, we go through multiple iterations of the build-measure-learn cycle in which we move from the concept to production-ready design. Conceptual design is the cornerstone of a design project.In this article, we will discuss

Color is one of the most powerful tools in a designer's toolkit. It can serve much more than a decorative purpose, it can reinforce the design. In this article, we will review five techniques that can help designers. 1. Express hierarchy of content or elementsColor can help designers draw attention

When designing a new app, we rarely think about what happens when the connection is slow or lost. A connection issue seems like a temporary problem that requires nothing more than an error message. However, there are still situations when users can't connect to the internet, and issues with an

"Meet by clothes, see off by mind" is an old but wise proverb. The first impression about a person is formed based on his appearance and behavior. The moment we see a person, we already have some initial impression about them. The first impression is more than just a moment;

Product design is essentially about finding a solution to a problem (or problems) that users face. However, not every problem needs a solution. But how to understand whether your problem is the one that is worth solving. To do that, you need not only to identify the problem but also

"Less is more" and "Less but better" are popular statements among product creators. The last one was coined by legendary industrial designer Dieter Rams. There are two different opinions about that statement. Some product creators believe that adding more features to the products they design adds more value to users.

"They ruined our design!" Alex said this after playing with the mobile app that he had just downloaded from the AppStore. Alex was one of the key designers who designed this app and worked hard for the last six months. His team was responsible for creating pixel-perfect layouts, eye-catching illustrations,

What does it take to become an expert in a given field? Ten thousand hours of intensive practice. Malcolm Gladwell popularized the 10,000-hour rule in his book "Outliers." Even though this rule is catchy and easy to remember, it can be hard to apply it in real life. Especially

Autumn 2020. We're working on the concept of the next-gen AI app for large European corporations. We've just presented a product concept to the group stakeholders, a pixel-perfect prototype that covered critical interaction scenarios. Stakeholders played with a prototype for a while, discussed it internally, and returned to us with

"Process without good results is a huge waste of time." is a phrase I hear quite often from designers. From the first glance, this is a bullet-proof statement. After all, we want to deliver solid results because other people hired us. But the more I started to think about this